Before he and his partners chose the name Liquid Death, they thought over different names for the company such as "Southern Thunder". The company originated with Cessario and three other partners, including a bartender and an artist. For marketing, Cessario emphasized interestingness, which he believed would transition into organic shares on social media. Cessario stated he wondered why no one had marketed water in a manner similar to Monster. History ĭelaware native Mike Cessario, a graphic designer who previously worked as a Netflix creative director, was inspired to create Liquid Death after watching a Vans Warped Tour in 2009, in which concert goers would drink water out of Monster Energy cans to stay hydrated. Liquid Death is also a producer of NFTs, which they called Murder Head Death Club. In March 2023, the company announced sale of three tea flavors: Armless Palmer, Grim Leafer, and Rest in Peach, which contain agave nectar and 30 mgs of caffeine. Unlike their unflavored seltzer these flavored carbonated beverages (“sparkling waters”) are actually akin to all-natural, low-calorie sodas as they not only contained added natural flavorings/extracts but also acidulants and some added sugar (from agave nectar) as well. In addition to the original sparkling water, Liquid Death also introduced four flavored carbonated beverages including Mango Chainsaw, Severed Lime, Convicted Melon, and Berry It Alive. Its manufacturer is Supplying Demand, Inc. In 2020, the brand introduced a sparkling water variety. It is canned by the Austrian beverage company Starzinger in the Upper Austrian town of Frankenmarkt (altitude 1,759 ft). Its water is sourced from the Austrian Alps, where it is also canned.
The drink is sold in a 16.9 US fl oz (500 ml) "tallboy" drink can. As of October 2022, the company is valued at $700 million, though according to Dan Primack of Axios, the valuation could be viewed "skeptically" as it was an insider-led round. The drink began selling to consumers on its website in January 2019. As of 2023, Its water is canned by Wilderness Asset Holdings LLC in Virginia, USA. Liquid Death is a canned water company founded by Mike Cessario.
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